With the awareness of the importance of list building, comes a
recent Internet Marketing trend which was started just a couple of years
ago for the mutual benefits of all Internet Marketers and mailing list
owners. This method is more recognized as a "starting a Give
Away venture”. In a real sense, a Give Away event is much like
a big time version of ad swaps. In a nutshell, a group of mailing list
owners partner together and pool in their individual gifts in one
limited-time event. Each participating partner contributes a
gift to the event. The gift can be a free product, membership pass or a
product he is already selling (if he is kind enough to offer into the
event). The participating partner prepares a Lead Capture Page
where he gives the gift in exchange for the subscriber’s email address.
In other words, in order for a visitor to download the digital gift, he
must opt in and subscribe to your mailing list. When the
gifts are pooled together into one event (site), every partner will then
endorse the Give Away event to their own mailing lists. The
result: lots of visitors to one event as a collective effort of several
participating partners! With so many visitors downloading
gifts from one focused event, it is a true win-win situation. This is
because the visitors get to download several free gifts for their own
use and every partner gets to build their own mailing list! You
can easily get notified about a Give Away event in the making by
communicating with other Internet Marketers often or participating in
Internet Marketing discussion and Joint Venture boards.
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